InsureHero

Embedded Protection: The Evolution of Insurance for Modern Platforms

In today’s experience-driven economy, users aren’t just buying products — they’re buying confidence.

At the same time, platforms themselves are increasingly looking for ways to protect their operations, revenue streams, and brand trust. Whether it’s a loan that goes unpaid, a canceled event, or a delayed delivery, platforms bear real financial and reputational risk when things go wrong.

That’s why embedded protection is becoming a must-have feature across digital services. It's not about selling traditional insurance. It's about offering seamless, built-in protection — both for users and for the platforms that serve them — all without the burden of regulation or operational complexity.

Why embedded protection is gaining momentum

Reduce friction in the customer experience
Add value at critical touchpoints (checkout, onboarding, delivery)
Mitigate operational risks (defaults, delays, cancellations)
Create new revenue streams with optional coverage add-ons

Embedded protection solves this with a model that’s parametric, automated, and easily integrated into any product or service flow.

A smarter alternative to traditional insurance

Feature	Traditional Insurance	Embedded Protection (InsureHero)
Purchase experience	Separate process, long forms	Built into the user flow (e.g. checkout)
Claims	Manual, lengthy evaluation	Automated, triggered by events
Regulation & licensing	High regulatory burden	InsureHero handles it entirely
Integration	Rarely digital or flexible	Simple APIs, widgets, or chatbots
Activation	Policy-bound and generic	Context-aware, flexible, white-labeled
Time to market	Months	Days or weeks

InsureHero: Embedded protection, made simple

Smart APIs or ready-to-use UI modules
Operational setup with claim automation and customer support
Risk carried by trusted partners (you don’t take the exposure)
Optional white-labeling so protection is part of your brand experience

Key Use Case: Credit Protection

📌 Credit Protection (Flagship Product)

Problem: In B2B marketplaces and credit platforms, unpaid invoices directly impact platform cash flow, credit rotation, and operational continuity.

Solution: Our Credit Protection solution compensates your platform in the case of a default — allowing you to continue operating, lending, or serving customers without absorbing the full financial hit.

Example: A platform connecting wholesalers and corner stores offers 30-day terms. If a store fails to pay after the grace period, Credit Protection triggers an automatic payout. No paperwork. No collections. Just continuity.

Best for:

Fintechs with credit or BNPL models
B2B marketplaces with supplier financing
Agricultural input platforms
SaaS or service businesses offering invoice-based payments

Built for seamless integration

Embedded in your checkout, onboarding flow, or payment page
Offered as included protection or optional upsell
Deployed with no compliance or licensing burden on your side

FAQs — What clients often ask

Do I need to be an insurer or broker to offer this?
→ No. InsureHero provides the regulatory and operational structure — you simply offer it as a value-added service.

Can I offer it under my own brand?
→ Yes, our products can be white-labeled to match your tone, style, and UX.

How long does integration take?
→ Most clients go live in a matter of weeks, depending on the flow and channels you choose.

Is this just insurance in disguise?
→ Not really. While the risk is backed by insurers or risk partners, the product feels and functions more like a digital value-added service — automated, clean, and contextual.

Ready to protect your platform — and your users?

We’ve built the tools, structured the protections, and packaged everything into a seamless service — so you can launch without friction, risk, or delay.

Let’s embed protection where it belongs: in your product, in your flow, and in your user experience.

The New Wave of Embedded Protection: Beyond Traditional Insurance